Hind Laidi is a Moroccan social entrepreneur and visionary businesswoman, widely recognized for her leadership in humanitarian action and sustainable social development. She is the Founder and President of JOOD, a non-profit organization established in 2016 and dedicated to restoring dignity to people experiencing homelessness through emergency aid, food security programs, access to essential services, and long-term social reintegration.

With over a decade of experience in entrepreneurship and strategic communication, she has successfully leveraged her business expertise to design and scale high-impact social initiatives. She is also the Founder of GoBeldi, an innovative brand committed to the valorization, structuring, and internationalization of Moroccan craftsmanship and cultural heritage.

Renowned for her hands-on leadership and strong mobilization capacity, Hind Laidi has led major humanitarian responses, notably during the Al Haouz earthquake, where JOOD distinguished itself through rapid intervention, operational efficiency, and effective coordination on the ground. Her journey reflects a modern, impact-driven approach to leadership, bridging social innovation, economic empowerment, and community resilience.